We had written earlier about how game4u, an initiative by Milestone Interactive (game distributors) who were planning to launch a retail outlet for selling games and accessories. Looks like someone else has beat them to it — as a new retail chain called ‘Games the Shop’ has been launched in R-city mall in Mumbai and according to MCV,
The owners plan to open an additional 15 stores over the coming year, all of which will stock both modern formats such as Xbox 360, PS3 and Wii as well as handheld and older consoles like the PS2.
Other promised in-store features include demo pods, specialist advisors and both chart and discount titles.
Sounds like a good deal except for the fact that the post doesn’t mention the name of the company, but it does mention Anand Khemani to be the director of the chain. Anand Khemani, for the record, is the CEO of e-xpress interactive, one to the top game distributors in the country. So now we finally have a strong competition between distributors. When will Milestone launch their store? I hope they don’t delay much for their own good.
Balu is tech-Gaming reporter @DNA, Bangalore. He started Game Bashing as a personal blog, a few years back. He writes on PC gaming, Gaming scene in India apart from doing game reviews. Feel free to 
[...] launch of a gaming store by competitor E-xpress, Milestone has launched one in Mumbai — called game4u after their [...]