Games n Gadgets, a games-only shop which opened about 6 months ago or so in Jayanagar has come up with an ambitious plan. They have tied up with Bangalore-based company, mCoupon, who’ll provide them with an innovative loyalty management service.

In this system, anyone can join the GNG club by either just sending a simple sms “ADDME GNG” to 9243000111 or by filling up a simple form at http://gng.mcoupons.in. Once you register, you get 100 points — which converts to Rs200 discount on store — and everytime you buy a new item you get more points. You can accumulate these points to buy goods from their store or use it as a discount card.

This website also describes the benefits and conveniences of having a mobile loyalty program. Basically it includes easy registration, looking up their points at any point of time by sending a simple SMS. They can even raise a query or submit a complaint by sending sms “COMPLAINT GNG <complaint>” or “QUERY GNG <query>”. When the complaint/query is resolved by the the store, the sender gets a SMS with the resolution.

This system is no different than the loyalty/membership cards given out shopping chains such as Shopper’s Stop, the key here is the SMS shortcode technology used by mCoupons.

Gamers n Gadgets are also the official Gaming Partners for the PC-Expo which is being organised in Palace ground from February 19 (Friday, today) to February 22.

They’ll also be organising a corporate level Wii Gaming championship in those 4 days.